Check any hotel
room availability

We guarantee the best available rates.

A Different Approach to Conferencing

Conferencing in 2019 needs a different approach – and here’s why

The Capital Hotels and Apartments shares insights gleaned across its seven South African conferencing venues.

Even though budgets are under increasing pressure, the business benefits of conferencing are priceless: education and skills sharing opportunities, networking, and an off-site environment for colleagues to learn more about themselves and one another by participating in fun activities.

The days of multi-day, multi-event international conferences are however on the decline for South African companies, says Marc Wachsberger, MD of The Capital Hotels and Apartments.

“Tighter budgets and an increased expectation of value for money and return on investment have seen more and more South African companies looking for conference venues that offer everything that they need in one venue, and at a reasonable price,” he says.

“Across our 51 conference venues, we’ve noticed that multi-day events are less popular than before, while clients are choosing venues that are adaptable to allow for full audience plenaries or small group breakaways, all at one location.”

The conferencing team at The Capital Hotels and Apartments has identified these seven trends that will shape the industry in 2019:

  • Companies are seeking maximum output from delegates at conferences, and a small bowl of chewy mints and a bottle of water to last between breakfast and lunch isn’t going to cut it if they’re to keep energy levels high. A range of healthy and nutritious snacks that are going to keep energy high and creativity on form is essential.
  • Business professionals at all levels are placing greater emphasis on health, with menus needing to offer options that cater for various eating plans and religious needs. While many of these requirements can be met with a carefully planned buffet menu, venues that respect diverse dietary needs and integrate them as seamlessly as possible will be conference organisers’ first choice. A buffet or finger fork lunch is also a great way to manage high-pressure schedules and diverse dietary needs.
  • Even though many conferences have a focus on digital with on-site free Wi-Fi being as essential as comfortable seating, secretariat rooms are still in high demand. Offering the space for this at no charge is a great value add, whether the conference organiser brings in their own copier and printing facilities or not.
  • Most conferences still have a fun or team-building element in them, and the venues that offer a blank canvas that welcomes any kind of creative activity are the ones that will enjoy more bookings. Popular events include chocolate making, MasterChef-type competitions or even canvas painting, but there really should be no venue-imposed limit on what event organisers can do to inspire creativity among attendees.
  • Venues that have spaces that can be dressed up or down or easily reformatted to accommodate the agenda will also be the most popular. Being willing to transform a daytime pool area into a night-time ballroom under a Bedouin tent, for example, will win an event organiser’s heart (and business).
  • While overnight conferencing has been affected by budget constraints, venues that offer comfort and value for money will be first choice. Conference delegates don’t need night time turn downs or toiletries that they’ll never use – but they do need free high-speed Wi-Fi, and some may even need free laundry services. Free parking should be a non-negotiable, and free shuttle services within a 5km radius of the venue for overnight guests is a great value-add.
  • Excellent customer service is top of mind for conference organisers, who want the comfort of working closely with an efficient and readily available expert banqueting team. This includes being available on call at any time to discuss event plans, while emails should only be a back-up to face to face meetings and telephonic updates.

“Conferencing is all about creating, curating and sharing conversations, and the venues that offer or create the most appealing environments where organisers’ outcomes are effectively achieved, are the ones that will welcome repeat business, even in the current tough economic climate,” says Wachsberger.

Discover the Freedom of Float: Your Path to Flexible Payments

We are thrilled to announce a game changer that will enhance your payment experience with us. In collaboration with Float, we now offer the option to pay for your stay in up to 6 interest-free monthly installments using the available limit on your current Visa or...

Things to Do for Valentine’s Day in Cape Town

Cape Town, the Mother City, isn't just known for its stunning landscapes and vibrant energy – it's also a haven for romance. With Valentine's Day approaching, what better place to whisk your loved one away for an unforgettable experience than under the majestic Table...
Couple drinking a glass of wine

What to Do for Valentine’s Day in Pretoria

Valentine's Day, a celebration of love and affection, is around the corner. If you find yourself in Pretoria, South Africa, you're in for a treat. This vibrant city offers a plethora of romantic activities and enchanting venues for you and your loved one.  In this...
Dog peeking out the window of a car

What to Do for Valentine’s Day in Johannesburg

Valentine's Day, the celebration of love and affection, is just around the corner. If you find yourself in Johannesburg, South Africa, you're in for a treat as this vibrant city offers an abundance of romantic experiences for couples. From enchanting venues to unique...

THE CAPITAL RENEW PARTNERSHIP WITH ZANDER LOMBARD

The Capital, one of South Africa’s largest providers of fully serviced luxury apartments and hotel rooms, have today announced the renewal of their partnership with DP World Tour player, Zander Lombard. The Capital Hotels,...

Our family gets up to 20% Off

We’re not kidding. With us family comes first. Always.
We’re so serious about it that if you find a better rate anywhere else online,
not only will we match the price, we’ll also give you a free night on us.

Our family gets up to 20% Off

We’re not kidding. With us family comes first. Always. We’re so serious about it that if you find a better rate anywhere else online, not only will we match the price, we’ll also give you a free night on us.

Book Now