A Different Approach to Conferencing

Conferencing in 2019 needs a different approach – and here’s why

The Capital Hotels and Apartments shares insights gleaned across its seven South African conferencing venues.

Even though budgets are under increasing pressure, the business benefits of conferencing are priceless: education and skills sharing opportunities, networking, and an off-site environment for colleagues to learn more about themselves and one another by participating in fun activities.

The days of multi-day, multi-event international conferences are however on the decline for South African companies, says Marc Wachsberger, MD of The Capital Hotels and Apartments.

“Tighter budgets and an increased expectation of value for money and return on investment have seen more and more South African companies looking for conference venues that offer everything that they need in one venue, and at a reasonable price,” he says.

“Across our 51 conference venues, we’ve noticed that multi-day events are less popular than before, while clients are choosing venues that are adaptable to allow for full audience plenaries or small group breakaways, all at one location.”

The conferencing team at The Capital Hotels and Apartments has identified these seven trends that will shape the industry in 2019:

  • Companies are seeking maximum output from delegates at conferences, and a small bowl of chewy mints and a bottle of water to last between breakfast and lunch isn’t going to cut it if they’re to keep energy levels high. A range of healthy and nutritious snacks that are going to keep energy high and creativity on form is essential.
  • Business professionals at all levels are placing greater emphasis on health, with menus needing to offer options that cater for various eating plans and religious needs. While many of these requirements can be met with a carefully planned buffet menu, venues that respect diverse dietary needs and integrate them as seamlessly as possible will be conference organisers’ first choice. A buffet or finger fork lunch is also a great way to manage high-pressure schedules and diverse dietary needs.
  • Even though many conferences have a focus on digital with on-site free Wi-Fi being as essential as comfortable seating, secretariat rooms are still in high demand. Offering the space for this at no charge is a great value add, whether the conference organiser brings in their own copier and printing facilities or not.
  • Most conferences still have a fun or team-building element in them, and the venues that offer a blank canvas that welcomes any kind of creative activity are the ones that will enjoy more bookings. Popular events include chocolate making, MasterChef-type competitions or even canvas painting, but there really should be no venue-imposed limit on what event organisers can do to inspire creativity among attendees.
  • Venues that have spaces that can be dressed up or down or easily reformatted to accommodate the agenda will also be the most popular. Being willing to transform a daytime pool area into a night-time ballroom under a Bedouin tent, for example, will win an event organiser’s heart (and business).
  • While overnight conferencing has been affected by budget constraints, venues that offer comfort and value for money will be first choice. Conference delegates don’t need night time turn downs or toiletries that they’ll never use – but they do need free high-speed Wi-Fi, and some may even need free laundry services. Free parking should be a non-negotiable, and free shuttle services within a 5km radius of the venue for overnight guests is a great value-add.
  • Excellent customer service is top of mind for conference organisers, who want the comfort of working closely with an efficient and readily available expert banqueting team. This includes being available on call at any time to discuss event plans, while emails should only be a back-up to face to face meetings and telephonic updates.

“Conferencing is all about creating, curating and sharing conversations, and the venues that offer or create the most appealing environments where organisers’ outcomes are effectively achieved, are the ones that will welcome repeat business, even in the current tough economic climate,” says Wachsberger.

BRUCE WHITFIELD 702 INTERVIEW

THE IMPACT OF THE SECOND WAVE OF COVID-19

LISTEN TO OUR MD ON 702 BRUCE WHITFIELD MANNER MATTERS SHOW A few interesting pointers that came through during the interview were: The Capital’s strategic sales and rental of apartments, which has kept the business operational during trying times The comparison...
Pearls extended deals

Safe Stays in Durban from R1 450 p/night

Let’s face it with everything that’s going on, choosing holiday accommodation is a serious matter. Staying in our Sanitized Sanctuary means you have peace of mind knowing you are in hands of professionals with a proven track record. We put your safety first allowing...
young woman is depressed white bed low

Self-isolation & Quarantine hotels.

The second wave of COVID-19 is here.  We are open for quarantine and self-isolation. Against a background of a surge in COVID-19 infections we understand that this is a challenging time. Since the onset of the COVID-19 pandemic in South Africa, The Capital Hotels...
woman working from home

Rent a home at 2020 prices

Need a safe place to stay?Rent a fully furnished apartment at 2020 rates. Massively discounted. No deposit*. No cancellation penalties. Short stays min 1 month.We have designated sanitized sanctuaries; apartments that are a safe zone for you to live and work, without...
About Us Blog Post Covid Policies

Our Policies For Covid-19

  Our Policies For Covid-19 Adjusted for new Level 3The Capital New Normal Our COVID-19 Policies - The Capital New Normal Since the onset of the COVID-19 pandemic in South Africa, The Capital Hotels & Apartments has led the hospitality industry in providing a...

Our family gets up to 20% Off

We're not kidding. With us family comes first. Always.
We're so serious about it that if you find a better rate anywhere else online, not only will we match the price, we'll also give you a free night on us.