Our CEO explains, along with his apology how this whole thing really works.

In the travel industry (hotel, airlines etc), we all push price when demand is high and are forced to drop prices in quiet times.

Your corporate rates protected you in high demand periods because your fixed corporate rate meant you paid less when retail clients paid more during peak periods. But sometimes we have to drop prices to stimulate demand (think quiet Easter holidays in Johannesburg).

Our systems (and standard systems in the industry), still offered you your same fixed corporate rate over this period, so when you looked online you would have found it cheaper to book us elsewhere, and this price discrepancy has been embarrassments for me and our company.

We have now created La Famiglia, the first in SA system that gives you a fixed discounted price and a discounted price to even our lowest online rates.

Here’s how it works:

You’ve already cut a deal with The Capital for an excellent fixed corporate room rate.

Now, with La Famiglia, you’re guaranteed an extra discount on the already discounted rates we’ve set aside for you, if our rate is selling cheaper than your agreed contracted rate.

This means you always get the best fixed and flexible room rates. ALWAYS.

And that’s our (MY) promise to you. So, if you find a better rate online (you won’t) we’ll match that deal and give you a free night on us, no questions asked.

Marc Wachsberger
CEO