First Car Rental Partners With The Capital

Well-known for pioneering advanced-tech customer-centric products announces partnership.

First Car Rental partners with The Capital Hotels & Apartments

November 2018 – First Car Rental, well-known in the car hire industry for pioneering advanced-tech customer-centric products that enhance the renter experience by reducing effort, saving time and increasing efficiency, has announced a preferred partnership with The Capital Hotels and Apartments, one of the largest providers of fully-serviced luxury apartments and hotel rooms in the country.

Announcing the partnership, Melissa Nortje, First Car Rental’s Executive Head: Strategy, Development and Marketing, said,

“This partnership is an unequivocal meeting of minds aligned to our business strategies, and a perfect fit within existing travel partners such as FlySafair, the most on-time airline in the world. I believe, together, we fulfil an efficient and affordable travel partnership, ideal for both the corporate and leisure sector, extending a first-class travel solution covering air and ground transportation as well as accommodation. The real deal.”

Since its inception in 2008, The Capital Hotels and Apartments has achieved outstanding success in the corporate hotel industry. Nationally, they have multiple properties in key locations, including eight apartment hotels. The Capital Empire, The Capital On The Park, The Capital 20 West, and The Capital Moloko, in Sandton. The Capital Menlyn Maine in Pretoria, in Rosebank, The Capital On Bath, Cape Town The Capital Mirage and Umhlanga The Capital Pearls.

The Capital Hotels and Apartments Managing Director, Marc Wachsberger, revealed he had already begun looking at countries in Southern Africa.

“We aim to open two new properties every year, expanding to all the major cities across South Africa. We also have plans to expand into Southern Africa soon.” he said.

This dynamic brand, of similar size to First Car Rental with close on 500 employees each, is anchored in challenging hotel norms and fostering an entrepreneurial spirit, which means quick decisions, no bureaucracy, and an agile entrepreneurial approach at every level, giving them the edge when opportunities arise. First Car Rental’s management structure is very similar and allows them flexibility and fluidity at crucial times, which have left some competitors floundering.

A major challenge in the South African travel industry is cost management for guests. Corporates are tightening their belts and procurement managers are implementing stringent cost-cutting measures. Consumers are looking for real value for money and they are faced with overpriced offerings that often don’t meet their travel needs.

Nadine Damen, The Capital Hotels and Apartments’ Director of Marketing, says,

“We give travellers everything they need, and nothing they don’t. We offer value-added services that business travellers really appreciate such as complimentary high-speed Wi-Fi, complimentary secure parking, and laundry services. Much like First Car Rental’s corporate quick check-out facility called Show&Go, which guarantees fast, effortless car hire, we have eliminated the unnecessary and focus on the things that really matter without compromising the guest experience.”

First Car Rental chooses to stay at The Capital Hotels & Apartments and they look forward to extending great accommodation partnership deals to their loyal renters in the near future!

Moneyweb Lower rates in hospitality sector May 2022 - The Capital Hotels & Apartments 5

Hospitality sector calls for municipalities to lower rates and utilities

Hospitality sector calls for municipalities to lower rates and utilities Fedhasa says excessive rates and dysfunctional departments responsible for providing permits and licences discourage job creationThe Capital Hotel and Apartments Group’s call for municipalities...
ZImbali dbn weather header - The Capital Hotels & Apartments 6

Our two Durban hotels are still up and running

We’ve been spared the worst. Our hearts go out to all those effected by the floods in KZN during this difficult time.  Both The Capital Zimbali and The Capital Pearls in Durban are fully operational and open for business.  All major roads leading towards both these...
Le Petit Chef Cape Town Debut

Le Petit Chef Cape Town Debut

The unparalleled 3D gastronomic table-top projected entertainment experience of ‘Le Petit Chef’ will be open to Cape Town diners at The Capital 15 on Orange for the first time, from 17 March 2022.Sure to feel right at home in the elegantly playful and iconic City Bowl...
rent a fully furnished home 2022 - The Capital Hotels & Apartments 7

Rent a Fully Furnished Home in 2022

Need a safe place to stay?Rent a fully furnished apartment today. Massively discounted. No deposit*. No cancellation penalties. Short stays min 1 month.We have designated sanitized sanctuaries; apartments that are a safe zone for you to live and work, without worry....
Please Stop Lockdowns Header - The Capital Hotels & Apartments 8

An appeal to President Ramaphosa to stop lockdowns in South Africa

Dear President Ramaphosa: don’t lock us down now – or ever again! The rate of COVID-19 infection has increased at an unprecedented rate in the few days since President Ramaphosa addressed the nation on Sunday 28 November 2021. Given the sharp increase in infection...

Our family gets up to 20% Off

We're not kidding. With us family comes first. Always.
We're so serious about it that if you find a better rate anywhere else online,
not only will we match the price, we'll also give you a free night on us.